The Truth About Why Independent Online Stores Fail

Why Amazon Will Always Survive—And Why Small E-Commerce Struggles

Amazon, Walmart, and Target will never shut down. Why? Because they make sales and money. Amazon attracts over 20 million visitors every single day. Wayfair sees 1.6 million daily visits. These giants thrive because their revenue ensures they can keep their platforms alive indefinitely.

Small e-commerce businesses, however, often get labeled as “scammy.” But the truth is, most don’t shut down because of shady practices—they shut down because of visibility (or lack thereof).

Think about the cycle:

• Low visibility = low sales
• Low sales = no revenue to pay for ads, hosting, inventory, and growth
• No revenue = business closes

Meanwhile, consumers scroll past ads from independent shops and think, “Amazon might have it cheaper.” But that decision starves small businesses of the one thing they need most: sales. And when those businesses vanish, people say, “See? Can’t trust small sites.”

The reality is this: every major company you trust today—Amazon, Walmart, Target—started small. They grew because consumers gave them trust and grace.

If you want to see more independent stores succeed, it starts with giving them the same chance you give the giants. Shops like Igotitfirst.store are proof that small business owners are out here grinding, building from nothing, and competing in a shark tank.

Bottom line: Businesses survive on sales. Support small e-commerce before they disappear.